Guides
How to report stolen product photos on AliExpress (IPP)
AliExpress image theft goes through Alibaba's Intellectual Property Protection (IPP) platform. Register, verify identity and IP ownership, then file listing takedown notices. Copyright coverage includes unauthorized use of third-party photography. You submit. The platform reviews. Sellers may file a counter-notice. The on-listing “report” button will not solve a copyright claim.
What to expect
Cases stall at the door if ID or IP docs fail. Listing action moves after ownership approval. Answer counter-notices on the portal deadline.
What to prepare
- Original file; screenshots of the infringing listing + comparison.
- Exact AliExpress product URLs (detail pages, not shop home/search).
- Discovery date.
- ID proof: passport/national ID/driver's license (individual) or business registration (entity).
- IP proof: copyright registration certificate, or a completed Copyright Claim Statement for unregistered copyright, plus creation and first-publication evidence.
If you already use ProvenPix (optional)
Verify page + UTC/SHA-256 show when the file existed, for unregistered copyright (not a substitute for an official registration certificate).
Which page to open
- ipp.alibabagroup.com . Platforms include AliExpress.com.
- Create an IPP account (email or linked marketplace login per current page).
- Fallback email: [email protected] (IPP is usually faster).
Steps / fields
- Register → submit Proof of Identification.
- Add Copyright; upload certificate or Copyright Claim Statement.
- Wait for IPR ownership approval before expecting fast listing action.
- Submit a Complaint: choose AliExpress.com → select verified copyright → choose the copyright / unauthorized-image reason → paste listing hyperlinks → upload proof.
- Track status/history in IPP; answer counter-notices on time.
Common failure modes
- Rejected ID or IP docs.
- Shop URL instead of product URL.
- Mixing counterfeit or trademark claims with photo theft.
- Ignoring counter-notice deadlines.
How ProvenPix helps
- Verify page + UTC/SHA-256 support a Copyright Claim Statement and show when the file existed.
- Evidence pack organizes URLs, comparisons, Record ID for upload.
- Monitoring feeds AliExpress hits into Add to complaint list.
What to check after you send it
- IPP status + email; re-open the product URL.
- Respond to counter-notices with stronger proof if needed.
- Platform removal is not damages. Court or admin paths are separate.